The Newbury Business Improvement District (BID) has developed a new Social Media strategy to ensure that the town is gaining maximum exposure in the right places. That means a far more active online presence, showing everyone exactly what there is to see, do and enjoy in the area.
The strategy concentrates on the main social media outlets – Facebook and Twitter. Updates will be posted daily on both these streams, with photos also helping bring the accounts to life. Using these social media outlets also gives the BID the opportunity to engage with, and help promote, local charities and not-for-profit organisations.
There will also be regular competitions as the BID creates a social hub for residents and visitors to the town. Keep an eye out for them in near future – there will be some great prizes on offer. It is also hoped that the Facebook page is interactive as possible, offering people the chance to ask questions, which can be answered by the wealth of local knowledge out there – namely you!
And the BID knows how much people love to look at pictures of their friends and family, so it will regularly be posting albums from the many local events that take place in the town. Look out for yourself – and remember to smile when you see the happy snapper.
That is not all the BID is doing, however. A series of promotional videos are currently being created, showcasing the best sites and sounds Newbury has to offer.
The project, which the BID kicked off at the start of its second year, is being created in conjunction with local company ECP Studios, who will make four videos.
The first two, which are now available to view on You Tube, showcase the town’s shopping and entertainment facilities and Newbury as a business destination.
The aim is to help people understand what a great place Newbury is to visit and to encourage them to choose it as the destination to spend a day above the other towns and cities in the south.
Promoting Newbury and increasing footfall in the town is the main aim of the BID and another innovative marketing tool in its armoury is the new In Newbury magazine. This glossy, quarterly publication is placed in hotel bedrooms across West Berkshire, as well as in all Newbury Building Society branches and other retail outlets.
It provides an opportunity to let visitors know all the things there are to see and do in Newbury and encourages them to return again and again.
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